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LANGHAM STATION

graphic design and web programming

PORTFOLIO: PROJECT DETAILS

Iomega Online Ads

Client: Iomega

Category: Multimedia

fig. 1fig. 2

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Iomega had two new data storage products they wanted to promote, so they asked Rothstein & Memsic to produce online "commercials." We created two very different approaches using Flash. In the second ad, promoting the Zip 750, I used Actionscript to create the taglines, which start out as a row of ones and zeros that then get replaced with letters that eventually form words (see fig. 2). Since the sequence of the replacements is random, each viewing of the commercial is a subtlely unique one.

My Involvement: I created the storyboard, prepared the artwork and produced the Flash files. I also wrote the Actionscript for the second commercial.