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graphic design and web programming


Chakra's New Website

Client: Chakra Necklace

Category: Web

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Chakra Necklace is an online business that sells a single product: chakra necklaces made of semi-precious stones that correspond to the different chakras. They approached R&M in 2004 for a new Web site. They wanted to use the Internet to create interest and convert that interest into sales but they were working on a very limited budget. E-commerce was out of the question. Creating fantasy and desire was paramount if the client had to rely on sales leads solely on the click of an email link. We need to create an exotic but elegant look. We also needed to make the necklace come alive on the screen. The latter I achieved through a clever use of Flash that allows visitors to use a virtual magnifying glass to see the necklace in close detail. The clients were ecstatic with the results.

My Involvement: I created the design and wrote the HTML/CSS coding for the site. Because of their limited budget and their concern about compatibility with IE 5.5, I was unable to use CSS to completely control the layout of the site. I also developed the concept and created the animation, including the Actionscript, for the Flash.

Other Projects for this client: